As a discerning gentleman, I like feeling 100% when possible. In a sea of mens grooming items, it’s hard to find things that allow a man to feel his best when we are bombarded with advertisements of shaving gels that claim to help give the closest shave or the lack of reviews for things related to facial cleansers. Sadly, most of the “drug store” faire works poorly in action and end up being irritating topicals rather than being therapeutic andro-cosmoceuticals.

Anthony of the Anthony brands realized this and had to give men an alternative. From this, the Anthony Logistics line was born. Combining products formulated with some of the most natural ingredients with the intent of being functional and beneficial care for men’s grooming, this was the foundation behind the Anthony Logistics product line. But the evolution of men’s grooming didn’t stop here for the Anthony brands… For the man who wants a quick means to clean up and not fuss for time, there’s the Anthony Sport line for that. Now… for the really distinguished man, the most recent line is made just for them. Action by Anthony is a blend of Logistics and Sport lines combined, but on top of that, it merges high end ingredients for a truly top echelon product.

Alfred from Barney’s New York was gracious enough to give me the vital things for a man to start and end their day… The Action foaming face wash, the 2-in-1 shaving cream, and high performance moisturizer. Once again, my thanks goes out to Alfred for his kindness!

The Anthony Action Foaming Face Wash is a one that is recommended to be use at the start of the day as well as the end of the day. The ingredients help to calm and soothe the skin, but glycolic acid and the avocado oil to help slough off the old skin, clean off the topical bacteria, and moisturize. The cool part is the glycolic acid can also help beard hairs lift up as mentioned on the Anthony site. So for those who do like to shave in the morning, this is probably a great way to help make your shaving ritual much more effective! The face wash is also great to end the day by scrubbing off the dirt, sweat, and grime incurred from a day as it ends up soothing and relaxing the skin. From spending 2 days with the face wash, I felt a great response from it. Most of the facial washes out on drug store shelves usually end up smelling like medicine, however… The Action Foaming Face Wash smelled very soothing and almost something akin to very soothing tea. It was refreshing to be able to start my day and end my day feeling completely relaxed.

I’d decided to see if I could stack up effects and see if I could use the Action 2-in-1 Shaving Cream to put it at its highest potential. To my amazement, a small amount of it goes a much longer way than a giant blob of the drug store picks out on the market. The mixture does a great job of helping the beard stand with the peppermint and eucalyptis oils as well as toning out the skin with the licorice extract. From all of these essences, the scent is not particularly strong. The unique synergy that everything has is wonderful as it helps to lift the beard hairs and provide a close shave. When used in combination with my Dovo shavette, it probably gave me one of the closest shaves I have had in the history of being a straight razor fanatic of 1 year! The best thing is that with the 2-in-1 Shaving Cream is instead of needing an aftershave, you can just use a tiny amount and it acts as an aftershave and conditioner for your beard!

The last thing I got to sample was something that most men probably don’t think much about. As men live their day to day lives, we interact with the greatest forces of nature. What most men don’t think about are the effects of the sun and the elements. Things like dryed out skin from arid winds, UVA and UVB rays nuking our flesh, and even daily stress putting fatigue on our faces. The Action High Performance Moisturizer by Anthony helps to keep face and defend against the common adversaries of a daily life. Some of the ingredients here are found in the other products, so it keeps with the theme of the Anthony Action line: quality ingredients for the discerning man. The blend of ingredients in the High Performance Moisturizer are pretty simplistic, but they go a long way. The moisturizer is lightly scented, but it is very pleasant to boot! The recommended usage is twice a day, so it’s pleasant to start the day off with the moisturizing the face as well as end the day to have it repair any cell damage and superficial damage from the day. Possibly the best part is unlike the drug store moisturizers for men that are either heavily scented, greasy, or what not… The Action High Performance Moisturizer is no where near close to that. It’s functional, but minimalistic… Something very akin to how most men like things in their life to be.

For those of you who may be shopping for yourself or maybe a spouse/significant other looking to give your guy something really nice this holiday season, skip the cheeky “holiday sets” and check out the Anthony Action line. It’s definitely worth the cash for the great experience I had. The prices below are listed from the official Anthony site, though they could be subject to change and other promotional offers. The Anthony line can be found at various retailers like Barney’s New York, Sephora, and Bath & Body Works. I can say they definitely get my approval in my book!

(Disclaimer: These are just standard prices before any taxes are calculated according to your state)
Action Foaming Face Wash: $22 USD
Action 2-in-1 Shaving Cream: $25 USD
Action High Performance Moisturizer: $40 USD